AU CANDYWORKS

THE CHALLENGE

Create a new range of fun confectionery packaging that would appeal to children. Design restraints had to be considered for successful flexographic rewind print and a tight deadline to produce multiple variants was a challenge that we engaged with enthusiasm.

Project Details

Client  Australasian Bulk Foods
Skills Packaging, Illustration
Products Retail Candy Packs

THE CREATIVE STRATEGY

Fun bright character illustrations were developed for each bag variant that reflected the product in a unique and humorous style. Coming alive, each bag had a vibrant personality and strong colour scheme. Digitally created to the technical guidelines of flexographic printing.

THE OUTCOME

Effective packaging that is fun and exciting. A mass of colour attracting the target market each time they enter the store. Increased sales because it stands out in a retail environment, performing better than expected against its competitors.

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