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The ‘Online Handbag and Luggage Sales’ industry has grown strongly over the past five years, assisted by the growing popularity of online shopping. While the industry is small compared with the overall online retail market, it provides consumers with a shopping avenue that offers more affordable prices and a more extensive range of handbags and luggage than traditional bricks-and mortar establishments. The proliferation of internet connectivity and rising mobile data consumption have expanded the industry’s reach to downstream markets.

Category of Services; eCommerce fashion accessories business
Core / Hero product (Niche); Women’s Leather Handbags
Target Demographics / Region; Upper Middle Class Women / Australia
Scope of Offering; a premium shopping experience with three (3) collections –
1. Luxe Leather Collection – higher priced luxury high end designer
2. Cosmopolitan Collection – mid priced split leathers and suedes
3. Urban Collection – vegan and other fabrics
Business Model; Drop ship – Supply chain management technique where the retailer
does not keep inventory in stock but product ships on-demand after purchase
Suppliers; Australian and International Brands

Project Details

Client Kukachoo Online
Skills Research, Strategy, Sales, Marketing, Brand Development, Graphic Design, Web Design, Social Media Management, Logistics Management, Procurement, Relationship Management
Products eCommerce Marketing Plan, Market Analysis, Buyer Personas, Brand Name, Brand Label, Shopify Website, SEO, SEM, Email Campaigns, Curated Collections, Supply Chain, Sales Tactics, Rewards & Promotions Program


Storefront – Well designed and easy to use Shopify admin with unlimited products, categories and attributes, flexible promotions, coupons, gift vouchers, reviews and more.

Sales & Marketing – Key competitive advantages and conversion techniques incorporated into a high quality optimised website design that is competitive in search engines and ensures higher conversion rates.

Logistics – You are what you sell. Correctly chosen products and well planned Product Strategy and Operations will define success.



The essense of the brand is making customers happy. The name ‘Kukachoo’ is an expression of excitement and happiness. 

Kukachoo is an online shopping destination that focuses on the customer experience. Beautiful genuine leather designer handbags from the Luxe Leather collection, patent and split leather handbags from the Cosmopolitan collection, and daring designs in fabulous fabrics from the Urban collection.