One of Australia’s most elegant hotels, Sofitel Melbourne On Collins required the creation of advertising and marketing collateral for their fine dining restaurant to compliment their brand image, within stringent global guidelines.
Client Sofitel Melbourne
Skills Print Design, Digital
Products Advertising Creative, Web Banners, Hotel Collateral, Signage, Media Walls
THE CREATIVE STRATEGY
The creative strategy commenced with a review of the restaurant’s images, messages and to establish what made the restaurant’s experience “Luxurious”. Every detail of the hotel’s collateral and advertising creative had to be carefully considered to ensure that the graphic elements and use of colour were integrated with the interiors, textures and finishes of the restaurant.
A successful integration of all of the restaurant’s communications within a stringent global framework. In keeping with the tradition of the five star Melbourne Hotel brand expressions, the identity collateral engages a style, look and feel that is both consistent and creates a memorable and sophisticated guest experience.