Rejuvenate a brand identity of a family owned cafe and catering business to convey a fresh, casual approach with great food and service attract a younger market while promoting a welcoming, warm and inviting atmosphere.
Client Truly Scrumptious
Skills Print Design
Products Corporate Identity, Business Cards, Coffee Cards, Table Tent Cards and Menus
THE CREATIVE STRATEGY
Introduction of a positioning statement “a taste of home” provided the strategic marketing direction in the creative branding plan. A bright, warm colour palette of orange with black and white complemented the contemporary typeface. Contemporary illustrations showcase a home-made but stylish cafe experience.
A new brandmark was implemented across all print collateral, including loyalty and gift cards, making a connection with their clients. The Truly Scrumptious team quickly took ownership of their fresh new look that inspired a new interior and new customers